Recognition
Some of our recent accolades.
ERA Top Achievers · Millionaire Club · Asia Pacific Award · 2010–2025
ERA Top Achievers · Millionaire Club · Asia Pacific Award · 2010–2025
We would like to commend your property agents, Ms Kelly Yu and Mr Mark Yu for their professional service. We have recently engaged both of them as our agents to sell our condominium and purchase a 4 room resale flat.
Our sale of the condominium was dealt with quickly and efficiently. They took photos of our unit, advertised and managed to find a buyer within 24 hours. We were most impressed with the level of communication and were kept up to date at each stage of the transaction. Their commitment and efficiency really impressed us.
In sourcing for a flat, both of them have been very accommodating and patient, and the viewing arrangement was arranged systematically and organised. Arrangement was made to view the flats one after another with not much time wasted, and thus we were able to view up to 8 flats in less than half a day.
Even though we have our own transport, Mark offered to give us a ride during the viewing. His service really goes beyond what a property agent will normally do. Their commitment, approachability and professionalism in providing the best service was really impressive and commendable.”
I've gotten my first Yew Mei Green unit through an agent who did not declare to us that he is the owner. We went through so much trouble — he even returned to damage the house after handover. You cannot imagine the nightmare we went through with him, and the post-trauma he left in us till today. It really took us a big step to engage you.
Thanks for renewing our faith in ERA for us! Your service was truly amazing. From the start, the expectation was well managed — the right price, recommendations well supported with factual statistics. This is really important, as it shows you do not give empty promises.
Buyers were also screened thoroughly, so we only met serious buyers, not window shoppers. Our unit closed after the 3rd viewing, within the same weekend! You demonstrated reasonable but powerful negotiation skills with strong focus on the client's best interest — the deal was closed at the right price, with extended completion and rent-back.
You provided adequate updates and support on the status; our doubts and concerns were well addressed. It is definitely not an easy task to manage both a sale and a purchase at the same time, let alone with an extended completion.”
I've worked with Kelly and Mark for 12 years. They're incredibly responsible agents — whenever I message them, I always get a prompt reply.
My first apartment was handled entirely by Mark; he quickly found me suitable tenants and efficiently resolved every issue that came up. Recently, they sold that same apartment for me and secured an unexpectedly good price, for which I'm very grateful.
Kelly knows the market inside out, and whether it's for personal use or investment, her advice is always sound — my next two property purchases were both handled through them as well. Kelly is also fully bilingual and endlessly patient, which makes communicating with her a real pleasure.
I trust them completely, and highly recommend them to anyone looking to buy, sell, or rent.”
The right move isn't always a transaction.
We tell you that when it's true.
And short-sighted agents blindly optimise for that.
In Singapore's property market, an agent's commission only materialises when a deal is done. That single structural fact is what makes overpriced listings, manufactured urgency, and misaligned advice possible.
We're not saying all agents are dishonest. What we're saying is the incentive of short-sighted ones aren't aligned with yours. And if you've ever felt pressured to sell before you were ready — or rushed to choose a home you weren't sure about — you've felt that gap.
We believe real estate, even in the digital era, is still fundamentally a relationship business. And the foundation of a relationship business?
Satisfied clients.
They come back 7 years later. They refer their friends and family to you. Their children call you when they have housing needs. Their colleagues ask for your number at dinner. None of that happens if the first transaction felt like they were being managed — railroaded, even — toward a close.
This is the business case for the win-win approach — and it's a stronger argument than the ethical one. In fact, we have experienced it ourselves.
An agent who blindly optimises for immediate commission not only misaligns incentives between them and their clients, but also harms their career in the long-term. An agent who builds a reputation as someone you can trust builds something that grows on its own.
And that is our why.
If your property has plenty of room for appreciation left, especially relative to the opportunities in today's market; if selling now means a loss; we will tell you that. Before you even decide to list your home. Not after the market and data 7 years later give you disappointment, frustration, or even regret.
We have walked away from transactions. We have advised clients to wait. It costs us the commission. We do it anyway.
That is what win-win actually means. If the outcome isn't right for both sides, it isn't a win — and we won't call it one. And we won't orchestrate such a deal.
Kelly spent a decade as an EEE microwave RF engineer before entering property. Mark comes from computer engineering. Engineering trains you to do one thing consistently: give the honest and intellectually rigorous answer, not the comfortable one. You don't get numbers designed to win a deal — you get numbers the data supports.
The engineering mindset applied to every transaction — not as a talking point, but as a working method.
We don't inflate a valuation to win the listing. The number we give you is the number the data supports — which is the same number serious buyers will arrive at independently. Starting there saves time and protects your outcome.
Both of us, on every transaction. Not a junior agent, not a handoff. Kelly and Mark coordinate every step — legal, financial, timing — so nothing falls through and you're never chasing us for an update.
We will not close a deal that isn't right for both sides. A transaction where one party walks away worse off isn't a win. We won't call it one.
A two-person team isn't just about capacity. It's about depth.
One of us can be managing the paperwork while the other is thinking about how to position your home — who the right buyers are, what the timing looks like, what the data says. Your deal gets thought about, not just executed.
And a second pair of eyes catches things. Things that one person stretched across too many transactions would miss.
But the part that can't be replicated is the trust. Two agents who decide to partner up merely have a business arrangement. In our case, we are also husband and wife. Our communication is direct. We disagree when we disagree. That's how mistakes get caught before they matter.
“She listens to what you are looking for rather than trying to tell you or steer you in a direction that may benefit her in one way or another.”
— Fiona Hiew, client
No pressure, no obligation — just an honest conversation about where you are and what your options look like.
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